Copacabana x Lady Gaga

Brazil

Real-time content strategy and
production for the world’s
biggest female concert in
history.

Real-time content strategy and production for the world’s biggest female concert in history.

Content Strategy, Film Production

Year
2025

Turning Copacabana
and Rio de Janeiro into
the biggest dance floor
in the world

Turning Copacabana and Rio
de Janeiro into the biggest
dance floor in the world

2.5M fans at Copacabana beach
#1 female concert with most attendance of all time
1000+ Global Press mentions
100 million USD in economic impact for the destination

2.5M fans at Copacabana beach
#1 female concert with most
attendance of all time
1000+ Global Press mentions
100 million USD in economic
impact for the destination

Co-branding
with the
Destination

Co-branding with the
Destination

At this historic event, TORNUS operated
as the on-site production unit. Our teams
worked around the clock with the
newsroom team to capture, edit, and
deliver real-time content for Corona’s
global channels.

Corona celebrated its 100th
anniversary with an iconic event that
fused music, culture, and a sense of
global connection at Todo Mundo no
Rio. With Lady Gaga headlining, this
wasn’t just a concert. It was a global
celebration, drawing over 2.5 million
fans to the legendary Copacabana
Beach in Rio de Janeiro, setting the
stage for the biggest female concert
of all time.

At this historic event, TORNUS
operated as the on-site production
unit. Our teams worked around the
clock with the newsroom team to
capture, edit, and deliver real-time
content for Corona’s global
channels.

Because events like this don’t just
build brand equity.
They drive tourism.
They shape narratives.
And they put places on the map.

Because events like
this don’t just build
brand equity.
They drive tourism.
They shape narratives.
And they put places
on the map.

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