Corona Island
Colombia
framework that brought the
brand’s most ambitious
sustainability project to life.
Crafting the storytelling
framework that brought the
brand’s most ambitious
sustainability project to life.
2022 – 2025
For its most ambitious marketing campaign of 2022, Corona announced the grand opening of Corona
Island, a tropical sustainable destination for eco-tourism off the coast of Colombia. A first-of-its-kind
island paradise, Corona Island is free of single- use plastic, encouraging guests to reconnect with the
natural world through immersive hospitality experiences.
“On Corona Island, we are celebrating the majesty and beauty of
the outdoors by getting guests engaged in protecting paradise,”
Felipe Ambra, Former Global Vice
President for Corona
“On Corona Island, we are celebrating
the majesty and beauty of the
outdoors by getting guests engaged in
protecting paradise,”
Felipe Ambra, Former Global Vice
President for Corona
The Island was designed to become a foundational pillar in how Corona communicates what it stands for:
born at the beach, brewed with natural ingredients, now operating as a living eco-resort that invites
guests to reconnect with nature and leave transformed.
Tornus was entrusted to translate this ambitious project into stories that would resonate, not just with
viewers, but with their behaviors and aspirations. We unpacked a guiding insight: People want to lead
more sustainable lives, but often don’t know how.
From there, we produced a three-part documentary-style series that revealed the island’s journey from
idea to Oceanic Global’s sustainability certification. Working with talent such as Paulina Vega, Chris
Carpentier and Toya Montoya, each episode marked a milestone in the island’s process, showing
audiences both the behind-the- scenes complexity and the practical lessons, they could take away.
Tornus was entrusted to translate this ambitious project into stories that would resonate, not just with viewers, but with their behaviors and aspirations. We unpacked a guiding insight: People want to lead more sustainable lives, but often don’t know how.
From there, we produced a three-part documentary-style series that revealed the island’s journey from idea to Oceanic Global’s sustainability certification. Working with talent such as Paulina Vega, Chris Carpentier and Toya Montoya, each episode marked a milestone in the island’s process, showing audiences both the behind-the-scenes complexity and the practical lessons, they could take away.
Discover the different ways we bring ideas to life.
