What is a prompt?
According to this query, the response provided by ChatGPT 40 is an example of a prompt:
How does a prompt work?
- Task initiation: a prompt provides the necessary context for the model to understand what type of response is expected.
For example, if given the prompt "Write a story about a trip to Mars", the model will generate a text related to that topic.
- Content direction: prompts can influence the direction and tone of the model's response.
For example, a prompt that starts with "Explain the causes of climate change" will guide the model to generate a detailed explanation on that topic.
- Specificity: The specificity of the prompt can affect the accuracy and relevance of the response.
More specific prompts tend to generate more relevant and topic-focused responses.
What is prompts engineering?
Examples of Prompts
There are multiple portals and tutorials on techniques for creating prompts applied to different industries.
For this section, we took into account information from articles found in portals such as: Hostinger: Prompt Engineering Techniques, Evoacademy: How to Write a Good Prompt in ChatGPT, Acumbamail: Prompts, ChatGPT for Email Marketing, Zapier: ChatGPT Prompts, and Social Media Pymes: The Best ChatGPT Prompts for Marketing.
The information from these pages was used to feed a GPT for the creation of prompts created in ChatGPT 4º for this primer.
Next, and starting from the following prompt, we propose a series of examples of prompts applied to the tourism sector:
Zero-Shot Prompting
Description: Generate an answer without providing examples or prior context.
It is ideal for basic questions or general topics.
One-Shot Prompting
Description: provide an example or prior context to guide the response.
Search for information
Description: ask specific questions to obtain detailed answers, similar to a search engine.
Creative Writing
Description: generate creative content such as blogs, stories or histories.
Context expansion
Description: to enrich the information provided to improve understanding.
Summary of contents
Description: Summarize, restate or explain content.
Attention may be directed to specific parts of instruction to obtain focused summaries.
Filling in templates
Description: Use templates with placeholders to create structured content.
Practical advice
There are valuable resources that provide guidance and best practices on creating prompts and using artificial intelligence tools. Microsoft' s guide on the basics of prompt engineering is an excellent starting point for beginners.
In addition, the Microsoft Learn site provides a set of best practices specific to using OpenAI in Azure.
Finally, the OpenAI Support page provides a comprehensive overview of best practices recommended by OpenAI users.
These resources pose the following recommendations to improve your efficiency and effectiveness in generating content using AI.
The following Evo Academy article, How to write a good ChatGPT prompt, provides a series of tips for writing effective prompts.
From the following prompt, we collect the information and organize it in a table format to make the tips more didactic:
Table of information on writing prompts:
Below is a complete example included in the Evo Academy article, How to write a good ChatGPT prompt.
Proposals for strategic prompts
In the dynamic and competitive world of marketing and business, the ability to formulate effective and detailed prompts is critical to the success of any strategy.
This chapter is designed to maximize the potential of artificial intelligence and emerging technologies in the creation and execution of marketing campaigns, brand development, content creation and more.
Through structured examples, we provide a comprehensive guide to address several key areas of marketing and business development, from brand identity and value proposition to creating creative campaigns and optimizing sales and email marketing strategies.
These prompts not only serve as templates for content and strategy creation, but also encourage critical thinking and detailed planning.
By clearly specifying the required information and expected results, we ensure that every aspect of the strategy is aligned with brand objectives and market expectations.
Implementing these prompts in your daily work will improve the accuracy and effectiveness of your strategies, optimize the use of resources and ultimately help you achieve your business goals more efficiently.
This chapter is an essential tool for any professional looking to elevate their approach to marketing and business development through the use of detailed and well-structured prompts.
Prompts for brand development, value proposition, visual identity, etc.
- Value proposition: "Develop a value proposition for [nombre de la marca] in the [industria] sector.
Includes an analysis of key competitors, the strengths and weaknesses of our offering, and a detailed description of how our product/service solves specific problems for our target customers.
In addition, it incorporates testimonials from current customers highlighting key benefits."
- Style guide: "Create a style guide for the visual identity of [nombre de la marca].
Includes color palette, primary and secondary typefaces, styling of images and graphics, proper use of the logo, and examples of applications in different media (website, social media, print).
Explains how each visual element reflects the brand's values and personality."
- Mission and vision: "Write a mission and vision for [nombre de la marca] that reflects its long-term goals and impact at [industria/mercado].
The mission should be clear and concise, describing the company's core purpose, while the vision should paint an aspirational picture of the company's future and its role in society."
- Brand Archetype: "Develop a brand archetype for [nombre de la marca].
Define the brand personality using archetype models such as the Hero, Explorer, Lover, etc.
Explains how this personality translates into tone of voice, communication style and marketing strategies.
Includes practical examples of messages and campaigns that fit this archetype."
- Brand narrative: "Create a brand narrative for [nombre de la marca] that tells its story and core values.
Include the company's origins, challenges overcome, major victories and key moments that have defined its development.
The narrative should be emotional and resonate with the target audience, highlighting how the brand connects with its customers on an emotional level."
Prompts for designing a digital marketing strategy
- Buyer Persona: "Create a buyer persona for the product [insertar producto y descripción].
Include the following information: Gender, Age, Location, Marital Status, Job, Income, Interests, Buying Behaviors, Web History, Top Issues Faced, Buying Motivations, and a list of 10 relevant search terms."
- SEO: "Develops an SEO strategy for the [nombre de la marca] website.
It includes a primary and secondary keyword analysis, technical site audit, on-page optimization recommendations (meta titles, meta descriptions, H1-H6 tags, etc.), link building strategies, and a content plan based on the identified keywords."
- Content marketing: "Create a content marketing plan for [nombre de la marca] in the [industria] industry.
It includes a list of blog topics, frequency of posts, types of content (articles, infographics, videos, etc.), distribution channels (blog, social media, email newsletters), and a content promotion strategy that maximizes reach and engagement."
- Paid Advertising: "Design a paid ad campaign on Google Ads for [nombre de la marca] with a budget of [cantidad].
Includes campaign structure (campaigns, ad groups, ads), keyword selection, bidding strategies, text and visual ads, and a campaign tracking and optimization strategy."
- Email marketing: "Develop an email marketing strategy for [nombre de la marca].
It includes contact list segmentation, email template design, automation strategies (such as welcome emails, abandoned cart emails, etc.), sending schedule, and key metrics to measure campaign success (open rate, click-through rate, conversion, etc.)."
Prompts for the conceptualization and development of a creative campaign
- Product Launch: "Conceptualizes a creative campaign for the launch of the new product [nombre del producto] from [nombre de la marca].
Includes an analysis of the target audience, key campaign messages, marketing channels (social media, email, media advertising), promotional tactics (discounts, contests, events), and a detailed execution schedule."
- Viral marketing: "Develop a viral marketing campaign for [nombre de la marca] that generates buzz on social networks.
Includes a viral content strategy (videos, memes, challenges), amplification tactics (collaborations with influencers, hashtags), and a tracking plan to measure reach and engagement.
Provides examples of successful viral campaigns in the same industry."
- Emotional marketing: "Create an advertising campaign for [nombre de la marca] that focuses on the emotional value of your products/services.
Develop emotional messages that highlight how the brand improves customers' lives.
Include examples of ads in different formats (video, image, text), and an appropriate media distribution strategy (TV, social media, email)."
- Guerrilla Marketing: "Design a guerrilla marketing campaign for [nombre de la marca] that captures the public's attention in unexpected places.
Includes creative ideas for interventions in public spaces, materials needed, logistics, permits, and a tracking plan to measure the impact of the campaign.
Provides examples of successful guerrilla marketing campaigns."
- Cause marketing: "Develops a cause marketing campaign for [nombre de la marca] that supports a social cause relevant to its audience.
Includes a detailed description of the cause, campaign objectives, key messages, marketing channels, and a strategy for collaboration with nonprofits.
It provides a plan for measuring the social and commercial impact of the campaign."
Prompts for the creation of social media content grids
- Instagram: "Create an Instagram content grid for [nombre de la marca] that includes posts, stories and reels on [temas].
Detail the posting schedule, content formats, optimal times to post, and strategies to increase engagement.
Include examples of engaging posts and captions."
- Facebook: "Develops a Facebook content grid for [nombre de la marca] that includes blog posts, videos, polls, and events.
Provides a weekly calendar with specific days and times, recommended formats, and strategies to encourage interaction and organic reach."
- Twitter: "Design a Twitter content grid for [nombre de la marca] that includes threads, individual tweets, retweets of relevant content, and polls.
Include a daily calendar, sample tweets, strategies for using hashtags and mentions, and tactics for increasing follower count."
- LinkedIn: "Creates a content grid for LinkedIn from [nombre de la marca] that includes leadership articles, company updates, industry recommendations, and educational videos.
Provide a monthly calendar, content formats, and strategies to position the brand as an industry leader."
- YouTube: "Develops a YouTube content grid for [nombre de la marca] that includes vlogs, tutorials, interviews, and promotional videos.
Provides a publishing schedule, video scripts, SEO strategies for YouTube, and tactics to increase subscriptions and views."
Prompts to design sales strategies
- Direct Sales: "Develops a sales strategy for [nombre de la empresa] focused on direct sales to consumers through [canal de ventas].
Includes prospecting tactics, sales pitches, closing strategies, and a post-sale follow-up plan.
Provides sample sales scripts and responses to common objections."
- B2B Sales: "Creates a B2B sales plan for [nombre de la empresa] that includes lead generation tactics, lead qualification, value proposition presentation, and contract negotiation.
Provides a structure for sales meetings, sample business proposals, and strategies for maintaining long-term customer relationships."
- E-commerce: "Develop a sales strategy for [nombre de la empresa] in your online store.
Includes tactics for increasing web traffic, conversion rate optimization, retargeting strategies, and a customer loyalty plan.
Provides examples of promotions, abandoned cart recovery emails, and loyalty programs."
- Upselling and Cross-selling: "Design a sales strategy for [nombre de la empresa] that uses upselling and cross-selling techniques.
Includes examples of complementary products, scripts for suggesting additional products, and pricing strategies.
Provides a plan for measuring the success of these tactics and adjusting the strategy as needed."
- Sales training: "Develops a sales training program for the [nombre de la empresa] team.
Includes training modules on sales techniques, objection handling, closing sales, and use of CRM tools.
Provides sample training materials, practical exercises, and metrics to evaluate team performance."
Prompts to design email marketing strategies
- Segmentation: "Develop a contact list segmentation strategy for [nombre de la empresa].
Includes segmentation criteria such as demographics, purchase behavior, previous interaction with the brand, and level of engagement.
Provides examples of customized campaigns for each segment and tactics to improve ongoing segmentation."
- Automation: "Create an email marketing automation strategy for [nombre de la empresa].
Includes automated workflows such as welcome emails, abandoned cart email sequences, re-engagement series, and post-purchase emails.
Provides sample emails for each workflow and strategies for optimizing open and click-through rates."
- Template design: "Develop a series of email templates for [nombre de la empresa].
Includes templates for newsletters, promotions, product announcements, and transactional emails.
Provides design guidelines to ensure consistency with brand identity and examples of effective content for each type of email."
- Email Marketing Calendar: "Create an email marketing calendar for [nombre de la empresa] that covers a period of [insert period, e.g., 6 months].
Include sending frequency, objectives for each campaign, target segments, and success metrics.
Provide sample topics and subject lines for emails, and strategies for maintaining subscriber interest and engagement."
- Measurement and Optimization: "Develop a plan to measure and optimize email marketing campaigns for [nombre de la empresa].
Includes key metrics to track (open rate, click-through rate, conversion rate, etc.), recommended analysis tools, and strategies for A/B testing.
Provides sample reports and recommendations for improving campaign performance based on the data collected."
These detailed prompts provide a solid foundation for creating specific and effective strategies in each of the above areas.
