Cartagena

Tourism:

Promotion and

visual identity

campaign

Promotion and visual
identity campaign

SERVICES

  • STRATEGY
  • CREATIVITY
  • BRANDING
  • DESIGN
  • PRODUCTION
  • DATA AND ANALYTICS

LOCATION

CARTAGENA,
COLOMBIA

CLIENT

CORPORATION
TOURISM
CARTAGENA

Reputational Crisis at leading destination in Colombia

Reputational Crisis at leading
destination in Colombia

Context and Challenge: Cartagena de Indias has had significant reputational damage, affected by scandals involving price abuse for tourists and sexual tourism, among others. At the same time, the main offer and promotion has revolved around its beaches and nightlife, leaving its authentic essence in the shadows.
Context and Challenge: Cartagena de Indias has had significant reputational damage, affected by scandals involving price abuse for tourists and sexual tourism, among others. At the same time, the main offer and promotion has revolved around its beaches and nightlife, leaving its authentic essence in the shadows.
We had to create a new destination image to promote a renewed tourism offer that appeals to conscious tourists seeking cultural and natural immersions that positively impact local communities and ecosystems.
A new visual and rational strategic identity was created for its application that aims to convey a vibrant city, multicultural and thematic that mixes the best of the Caribbean, its history, heritage and natural wealth, to communicate a renewed offer and narratives that mix the best of the past and the modernity of a city that many visit, but few discover.

A new visual and rational strategic identity was created for its
application that aims to convey a vibrant city, multicultural and
thematic that mixes the best of the Caribbean, its history,
heritage and natural wealth, to communicate a renewed offer and
narratives that mix the best of the past and the modernity of a
city that many visit, but few discover.

We fuse the Cartagena logo with its local values and historical patterns to reflect their culture and heritage. Inspired by the ceramics of the Colombian Caribbean and its use of mosaics, we create a link between the historical past and the vibrant and natural present of Cartagena, allowing a effective and recognizable communication that adapts to the tourist diversity of the city.

We fuse the Cartagena logo with its local values ​​and
historical patterns to reflect their culture and heritage.
Inspired by the ceramics of the Colombian Caribbean and its use of
mosaics, we create a link between the historical past and the
vibrant and natural present of Cartagena, allowing a
effective and recognizable communication that adapts to the
tourist diversity of the city.

ctg movil
banner cartagena

This image led to the creation of a new digital ecosystem for the promotion of experiences through cartagenadeindias.travel and @cartagena.travel on social networks.

This image led to the creation of a new digital ecosystem for the
promotion of experiences through cartagenadeindias.travel and
@cartagena.travel in social networks.
banner final CTG
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