Valle del Cauca: Tourism

Destination brand creation and promotion campaign

Valle del Cauca

Tourism: Destination

brand creation

and promotion

campaign

SERVICES

  • BRANDING
  • CREATIVE CAMPAIGN
  • INFLUENCER MARKETING
  • PRODUCTION
  • DESIGN

LOCATION

CALI, COLOMBIA

CLIENT

GOVERNORSHIP
OF VALLE DEL CAUCA

Valle del Cauca: An unknown
destination

Valle del Cauca: An unknown destination

Context and Challenge: Valle del Cauca, known for its diversity and wealth of tourism in Colombia, faced a significant challenge: its capital, Cali, captures the attention of travelers, leaving other great destinations undiscovered, even unexplored by the own vallecaucanos.
Context and Challenge: Valle del Cauca, known for its diversity and wealth of tourism in Colombia, faced a significant challenge: its capital, Cali, captures the attention of travelers, leaving other great destinations undiscovered, even unexplored by the own vallecaucanos.
Context and Challenge: Valle del Cauca, known for its diversity and wealth of tourism in Colombia, faced a significant challenge: its capital, Cali, captures the attention of travelers, leaving other great destinations undiscovered, even unexplored by the own vallecaucanos.
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Strategy: to overcome the challenge of diversifying the tourist offer and attracting a greater number of visitors, a promotional campaign was designed with 4 fundamental pillars, focused on positioning Valle del Cauca as a first class tourist destination, with a varied and high quality offer.

Strategy: to overcome the challenge of diversifying the tourist offer and attracting a greater number of visitors, a promotional campaign was designed with 4 fundamental pillars, focused on positioning Valle del Cauca as a first class tourist destination, with a varied and high quality offer.

Magical towns: Promote the diversity of natural countries and hidden gems in routes of easy articulation among the magical towns, with a focus on ecological tourism, musical and culinary traditions.

Magical towns: Promote the
diversity of natural countries and
hidden gems in routes of easy
articulation among the magical
towns, with a focus on
ecological tourism,
musical and culinary traditions.

cafe valle 2

Niche travelers: bird watching, adventure and extreme sports: Many regions of Colombia have an important offer of tourism ecological. The great challenge with the Valle was to communicate a competitive advantage difficult to replicate in order to position it as a unique destination in the minds of high purchasing power segments. The Valle del Cauca hosts the world paragliding championships, is the region with the greatest diversity of birds in the world, world capital of shark diving and has one of the fastest winds of Latin America for water sports.

Niche travelers: sightings of birds, adventure and extreme sports: Many regions of Colombia have an important offer of tourism ecological. The great challenge with the Valle was to communicate a competitive advantage difficult to replicate in order to position it as a unique destination in the minds of high purchasing power segments. The Valle del Cauca hosts the world paragliding championships, is the region with the greatest diversity of birds in the world, world capital of shark diving and has one of the fastest winds of Latin America for water sports.
Niche travelers: sightings of birds, adventure and extreme sports: Many regions of Colombia have an important offer of tourism ecological. The great challenge with the Valle was to communicate a competitive advantage difficult to replicate in order to position it as a unique destination in the minds of high purchasing power segments. The Valle del Cauca hosts the world paragliding championships, is the region with the greatest diversity of birds in the world, world capital of shark diving and has one of the fastest winds of Latin America for water sports.
The differential of the destination was clear, has a biodiversity and natural conditions that make it in power in bird tourism, adventure and extreme sports. These segments attract visitors willing to invest large sums in experiences, which translates into significant revenues for the local economy, benefiting a wide range of sectors.
The differential of the destination was clear, has a biodiversity and natural conditions that make it in power in bird tourism, adventure and extreme sports. These segments attract visitors willing to invest large sums in experiences, which translates into significant revenues for the local economy, benefiting a wide range of sectors.
The differential of the destination was clear, has a biodiversity and natural conditions that make it in power in bird tourism, adventure and extreme sports. These segments attract visitors willing to invest large sums in experiences, which translates into significant revenues for the local economy, benefiting a wide range of sectors.
aves valle

Valle del Cauca specialized tourism guide: A publication designed to accompany the traveler in every step of his exploration of the region. This guide is not just a compendium of places to visit; it is a window into the soul of Valle del Cauca, offering a rich mix of up-to-date information, historical context and educational material that invites travelers and visitors to immerse themselves in the culture, traditions and adventures that await in every corner of the Valley.

Valle del Cauca specialized tourism guide: A publication designed to accompany the traveler in every step of his exploration of the region. This guide is not just a compendium of places to visit; it is a window into the soul of Valle del Cauca, offering a rich mix of up-to-date information, historical context and educational material that invites travelers and visitors to immerse themselves in the culture, traditions and adventures that await in every corner of the Valle.

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