Paris 2024 Olympics
France
content during the world’s
biggest sporting event
2024
#1 Most talked about brand
38% share of voice
+800 Assets
4.1 Billion impressions
17% engagement rate
98% positive sentiment
#1 Most talked about brand
38% share of voice
+800 Assets
4.1 Billion impressions
17% engagement rate
98% positive sentiment
When Corona became the first-ever beer sponsor of the Olympic Games, the Golden Moments
campaign set its sights on the unscripted joy that happens beyond the competition. The fleeting, sunlit
moments that connect athletes and fans alike. To bring that spirit to life, Corona set up camp in Paris for
three weeks. And we joined a powerhouse of creative partners— draftLine, GREY, Corona Studios, WINK,
and more—to take over the city and lead a real-time content strategy that Corona the most talked
about brand worldwide.
When Corona became the first-
ever beer sponsor of the Olympic
Games, the Golden Moments
campaign set its sights on the
unscripted joy that happens beyond
the competition. The fleeting, sunlit
moments that connect athletes and
fans alike. To bring that spirit to life,
Corona set up camp in Paris for
three weeks. And we joined a
powerhouse of creative partners—
draftLine, GREY, Corona Studios,
WINK,and more—to take over the
city and lead a real-time content
strategy that Corona the most
talked about brand worldwide.
We had the chance to shoot with athletes
like Usain Bolt, Gabriel Medina, and Mariana
Pajón, as well as a diverse lineup of current
Olympians and global sports figures.
We had the chance
to shoot with athletes
like Usain Bolt,
Gabriel Medina, and
Mariana Pajón, as well as
a diverse lineup of current
Olympians and
global sports figures.
On roof terraces, or urban beaches, Corona Cero activated across the city with popups and laid-back
gatherings. Events held for athletes and fans to inspire the world to embrace their own Golden Moments.
On roof terraces, or urban beaches,
Corona Cero activated across the
city with popups and laid-back
gatherings. Events held for athletes
and fans to inspire the world
to embrace their own Golden
Moments.
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